Recent news stories and a podcast on the subject have got me thinking, and a little steamed up on the subject of the "Acceptance" of Windows Vista and now Windows 7.
The "Acceptance" of Windows 7
The stories all go that while customers
"Accepted" vista slowly, they are now "Accepting" Windows 7 and Microsoft is forgiven for the catastrophe that was Windows Vista.
What everybody seems to be ignoring is that (almost)
nobody bought Vista as a software package and upgraded their PC, they simply walked into a retail outlet and looked at new computers. So what where the options? Oooh let me think... Yes, it was Vista then, and it is Windows 7 now. There just is NO choice for the consumer. Dell does offer a few models with Ubuntu Linux in some countries, but you will never find one in a showroom. Early Netbooks had Linux, and may where sold, but Microsoft plugged that hole with its monopolistic methods. Now The Asus web site displays a page saying its netbooks are "Better with Windows XP".
So Vista
achieving 10% market penetration in 2 years was largely because that many new PCs where sold. For the first year XP still outsold Vista. The rapid uptake of Windows 7 is more about people buying new computers than anything else, coupled with the fact that Windows Vista was so bad ANYTHING would look good this time around, and Microsoft have gotten it right this time, and put out a pretty good operating system. Companies are now being forced to upgrade XP on existing infrastructure because it is no longer supported by Microsoft so Windows 7 will sweep up some market share there also.
But Is There A Choice?
But let's not lose sight of the fact that most consumers do not even know there IS a choice. They buy a computer with whatever operating system is loaded by the manufacturer and they keep it until it is ready for the junk yard. Most people working in the IT industry are in commercial environments and don't realise the number of people still using Windows '98. I have even seen Win '95 computers running and being used by people who do not use the Internet.
The "acceptance" of Windows is because the Microsoft marketing machine sees to it that Windows is pre-installed everywhere. If people where able to see machines side by side, Linux with a full suite of working applications, Windows with its array of trial versions of Office, anti-virus, graphics and movie editing software, all for a fee or crippled, I think Linux market share would take off. People would choose to take the free, functioning system and save themselves some money. They SHOULD also get a discount for the value of Windows 7.
The growing installed base of Windows is not a tribute to Windows 7 or Microsoft, it is the simple product of PC sales.
Labels: Commentary, Computing, Windows